On Wednesday, it was 50 Shades of Grey, which announced it would begin filming in VanCity – once adoringly known as Hollywood North – on Nov. 5, 2013.
(Production Weekly magazine broke the story, although CTV News reports it has yet to be confirmed by the studio said to be in charge, North Shore Studios.)
The news comes just one day after the film’s two leads were announced. Sons of Anarchy and Undeclared star Charlie Hunnam will play Christian Grey, while Dakota Johnson (The Social Network, Ben and Kate) will play Anastasia Steele.
The film is, of course, based on E.L. James’s wildly popular erotic novel (which turned into a trilogy). 50 Shades of Grey is one of the best-selling books of all-time (over 70,000,000 sales), as well as a cultural phenomenon.
50 Shades was blasted by both domestic violence groups and Christian groups for its vivid sexual scenes – and the controversy has no doubt contributed to its sales.